Why You Should Use Direct Response Advertising

When advertising your products and services, you have to write as if you are talking 1-to-1 with your prospect. You only have a few seconds to convince your passing reader that your message is for them, so you will want to make it worthwhile. Never produce advertising that is boring. Your goal should be to create advertising that works and that is it.Could you imagine if you were advertising on TV and you only had a few moments to get your sales message across? Well guess what, you face the same pressure when you advertising online, in newspapers, and in magazines. It’s the job of your ad to convince a busy prospect that your ad is worth paying attention to – and this is not an easy thing to do.You should know that the money that you invest in advertising could easily cost you a fortune. So you should try your best to make your advertising effective and work for you. Do yourself a favor and take a look at your ads, your headlines, your website, and even your direct mail pieces – does it look and sound like a lot of the other ads that you see?Are you advertising your accolades instead of what’s in it for the prospect? Is your ads making the same promises as everyone else? If you answered “yes” to all of these questions, then you should revamp and re-evaluate your advertising pieces. Just because you see a lot of other business advertising their brand and company name, that doesn’t make it the best way of marketing your business.A lot of businesses online and offline lose a lot of money simply because they advertise via traditional means. You don’t have to do the same and experience the same fate of these businesses. When you implement traditional ways of advertising, you set yourself up to lose tons of customers because of it. If you can find a way to try something different, then you will be one of the many people who can prosper in this economy.If you do what you’ve always done when it comes to advertising, you will get the same results. It’s time to try something newer and better and that is more effective for your bottom line. This solution is direct response advertising. With direct response, your results are measurable and can be tracked. You’ll have an accountable measurement of how many sales you are getting and will be able to see how well your ads are performing.With a predictable way of tracking your results you can lose. In all of your advertising, your goal should be to generate some sort of response. Don’t advertise just to get your name out there because this is an ineffective way of going about things. Instead, lead a prospect to your website or to a 1-800 number where they can call for more information.With this way of advertising, you’ll know whether or not your advertising is working for you and if you need to change anything. Always use a testable and predictable means of advertising as it’s the best way to market your business. Good luck.

How Online Advertising Can Decrease Your Advertising Cost and Increase Your Visibility

It’s no secret that being online today is a key ingredient for any business and if you are a business owner today it is worth every minute of the time you take to learn more about this Online Advertising everyone is talking about.Unfortunately many business owners, especially those that thrive in a Local Market misunderstand how online advertising can affect their business.Online advertising is not as complicated as you might imagine. It is simply increasing your visibility by getting your business information or details in front of those that want your product or service.If you get nothing else out of this article, PLEASE get this! You do not need to have an Online Business, in other words a business that sells their products or services through the internet to take advantage of advertising your business online.Let me explain. Any business today needs to not only keep the customers they have, but to increase the amount of customers that are coming to their door and purchasing their products and services.Quite frankly the Local Business Owner needs this just as much as the online businesses, and in all of my years of helping businesses to get more exposure and increase their profits I have discovered how Online Advertising can not only decrease your advertising costs, but it can also increase your visibility.The mistake many business owners are making today is continuing to do the same thing and expecting a different result. Especially those that have had their business handed to them through the family and are using outdated methods of advertising.Many local business owners have purchased their business from previous owners and because they had no prior experience in owning a business they just continued to use the advertising platform in place. They think it must have worked for them, but did it?If you are still reading this article then I’m assuming that the ways you are advertising are either not working or costing too much, or both. First of all let me tell you that in the future there will be two kinds of businesses. Those that are on the internet and those that are no longer in business.I’ll be the first one to tell you that you must be diversified with any advertising platform and with online advertising it allows you to be in front of more types of customers than ever before. Although all of your customers need and want what you have, they are different types of consumers and they hang out at very diversified places on the internet. Your goal is to get your message in front of them.Over sixty percent of the products and services that are consumed today even in a local market are found online.That’s what online advertising can do for you. It can put your message in front of hundreds of thousands and millions of people whether they are looking for you or not.With the technology we have today, it allows you to not only see what site they found you on, but where they are searching from. No other means of advertising allows you to actually see the results from your advertising dollars.One of the best parts about advertising your business online is that you can eliminate that thick yellow doorstop that many of us have stopped using, and those expensive print media ads that cushion our used coffee grounds.The key with online advertising is finding a company that has fixed costs in their advertising platform and are structured to get you in front of your targeted market and on as many of the search engines, major web sites and social networks as possible. Why wait for them to come to you? If you’re not going to them, someone else in your industry is.The beauty in Online Advertising is that your ad can be giving them the details about your business, where you are, what you have, and what you do, while you are enjoying your family, taking a cruise, playing golf, etc. I mean after all isn’t that the reason we are in business?Hire someone to take their money while you enjoy the benefits of being the owner. In fact I have even found a company recently that will pay you, the business owner to advertise your business on their platform. That’s the kind of confidence they have.